Storm & Hail Damage Roof Repair — Birmingham Metro & Central Alabama
Central Alabama sits in Dixie Alley, and most roofs here take hail or straight-line wind at some point. Prime Roofing & Restoration handles storm damage repair across the Birmingham metro and Central Alabama, including the insurance claim that usually comes with it. Free inspections, documented for your adjuster.
The hard part is not the repair. It is that most storm damage does not look like damage from the ground, and most policies have a filing deadline that closes before homeowners realize anything happened.
What Hail Damage Actually Looks Like
Hail damage is rarely visible from the driveway. These are the signs that matter:
- Granules in gutters and downspouts. The most reliable early indicator. Hail knocks the protective granules off the shingle surface, and they wash into the gutters.
- Dents in soft metals. Check gutters, downspouts, vents, flashing and any metal fascia. If hail dented the metal, it hit the shingles too.
- Dark bruised spots on shingles. Circular marks where the granules have been knocked away, exposing the black asphalt underneath.
- Cracked or split shingles. Larger hail splits shingles outright, often along the seal line.
- A soft, spongy feel underfoot. A roofer will notice this before you do. It indicates the mat beneath the shingle has been bruised.
Wind damage looks different. Look for shingles lifted or curled at the edges, missing shingles in patches rather than singly, and debris impact marks. Wind that lifts a shingle breaks its seal even when the shingle stays in place, which is why a roof can fail in the next ordinary rainstorm.
For a detailed walkthrough with photos, see our guide on how to spot roof hail damage.
How Storm Damage Repair Works
- Free inspection. We get on the roof, photograph everything, and tell you whether there is enough damage to justify a claim. Sometimes the answer is no, and we will say so.
- Temporary protection if needed. If water is getting in, emergency tarping goes on the same visit. Stopping the water is a separate job from fixing the roof and it should not wait.
- Documented damage report. Photographs, measurements and a written scope in the format adjusters expect.
- We meet your adjuster. Being on the roof at the same time as the adjuster is the single biggest factor in whether a claim covers the actual scope of work.
- Repair or replacement. Full tear-off where the damage warrants it, targeted repair where it does not, to manufacturer specification and local code.
- Final walkthrough. Magnet sweep of the property and a check that everything on the scope was completed.
Storm Damage Insurance Claims
Most homeowner policies treat hail and wind as an act of nature rather than homeowner fault, which is a different category from a liability claim. Three things decide whether a claim goes well:
- Timing. Policies have filing deadlines, and they close sooner than most people expect. Get the roof inspected after a storm even if you are undecided about filing.
- Documentation. Photographs taken before any repair work begins. Adjusters ask for them and their absence weakens the claim.
- Scope. First offers frequently miss damage. When that happens we file a supplement with the evidence rather than asking you to negotiate it yourself.
More detail on our insurance claims assistance page. If the damage warrants a full replacement, see roof replacement. If water is coming in right now, go to emergency roofing.
Where We Respond
A hail swath crosses several cities in the same twenty minutes, so we work the whole metro after a storm event — Alabaster, Hoover, Pelham, Helena, Birmingham, Vestavia Hills and Chelsea. We also run a second office on the Gulf Coast at 25299 Canal Rd Suite B-7 in Orange Beach, covering Gulf Shores, Orange Beach and Foley, where the exposure is hurricane and salt air rather than hail.
Two Storm Seasons, Two Offices
Central Alabama and the Gulf Coast take different storms, and we cover both from separate offices.
Inland — the Birmingham metro. Dixie Alley brings hail and straight-line wind, mostly March through May. Damage here is usually invisible from the ground: bruised shingles, granules in the gutters, dented soft metals. We work this from our Alabaster office on Brown Circle, out along I-459 and the US-31 and Highway 280 corridors. Check whether a storm tracked over your address through National Weather Service Birmingham.
Coastal — Baldwin County. Named storms and hurricanes, and a slower kind of damage the rest of the year as salt air corrodes fasteners and flashing. We work the coast from our Orange Beach office at 25299 Canal Rd, up the Foley Beach Express to Foley and out along Highway 59. Baldwin County is covered by National Weather Service Mobile, not Birmingham — worth knowing when you are checking storm reports for a claim.
Call (205) 661-8190 inland or (251) 210-2671 on the coast.
Is Your Roof Due for Replacement?
Four questions, about thirty seconds. Built for Alabama roofs.
How old is your roof?
If you are not sure, the year you bought the house is usually a reasonable guess.
What is the roof made of?
Most Alabama homes have asphalt shingles. Three-tab shingles look flat and uniform; architectural shingles look thicker and layered.
What are you seeing?
Select everything that applies. If none apply, continue without selecting.
Has a storm come through recently?
Hail and straight-line wind are the most common causes of Alabama roof claims, and damage is often invisible from the ground.
Roof Types and Materials
Asphalt Shingles
Asphalt shingles are a popular, cost-effective roofing option known for their durability and versatility. They come in a variety of styles and colors, making them ideal for residential homes. Easy to install and maintain, they offer reliable protection against wind, rain, and sunlight.
Metal Roofing
Metal roofing offers long-lasting protection and energy efficiency. Resistant to fire, pests, and severe weather, metal roofs are available in standing seam, corrugated, and metal shingle styles. They’re low-maintenance and eco-friendly, often lasting over 50 years with proper installation and minimal upkeep.
Slate Roofing
Slate roofing provides timeless beauty and unmatched durability. Made from natural stone, slate resists fire, mold, and extreme weather. Its lifespan can exceed 100 years, making it a premium choice for historic and high-end homes. Slate adds elegance and long-term value.
Cedar Shake Roofing
Cedar shake roofing brings rustic charm and natural insulation to your home. Hand-split for texture, cedar shakes offer excellent durability, weather resistance, and energy savings. With proper maintenance, they age gracefully and develop a rich, weathered look that enhances curb appeal.
Tile Roofing
Tile roofing offers a distinctive, elegant look with superior longevity. Made from clay or concrete, tiles are fire-resistant and durable in hot climates. They help regulate indoor temperature and are available in a range of profiles and colors to suit any architectural style.
Copper Roofing
Copper roofing is a premium material known for its longevity and striking appearance. Over time, it develops a green patina that adds character. It resists corrosion, is low-maintenance, and lasts over a century, making it ideal for custom, historic, or luxury homes.
Synthetic Roofing
Synthetic roofing mimics the appearance of slate, wood, or tile while offering enhanced durability and lighter weight. Made from polymer, rubber, or composite materials, it’s impact-resistant, low-maintenance, and cost-effective. A great alternative for homeowners seeking aesthetics with long-term performance and fewer repairs.
Why Alabama Homeowners Call Us After a Storm
- We were here before the storm and we will be here after. Our office is on Brown Circle in Alabaster and we have been BBB accredited since 2019. Out-of-state crews follow hail events and leave before warranty claims come due.
- 4.9 stars from more than 260 Google reviews and an A+ BBB rating. Customers most often mention the insurance help and one-day installs.
- We meet the adjuster on the roof. Not a phone call afterward. Being present during the inspection is what keeps damage from being missed.
- We will tell you when there is no claim. If the damage does not justify filing, we say so. A denied claim on your record helps nobody.
- Licensed and insured in Alabama. Alabama Home Builders Licensure Board #30275. Ask anyone who knocks on your door after a storm for theirs.
Areas We Serve in Alabama
Frequently Asked Questions
Granules collecting in gutters and downspouts, dents in gutters, vents and other soft metals, dark circular bruises where granules have been knocked off the shingle, and cracked or split shingles. Most of it is not visible from the ground, which is why hail damage frequently goes unnoticed until the roof starts leaking months later.
Filing deadlines are set by your individual policy rather than by state law, and they are often shorter than homeowners expect. Some policies require notice within a year of the date of loss. Check your policy, and get the roof inspected soon after a storm even if you have not decided whether to file.
Storm and hail claims are generally treated as acts of nature rather than homeowner fault, which is a different category from a liability claim. Rates can still move for other reasons, including area-wide adjustments after a major event. Ask your agent about your specific policy before filing.
First offers frequently miss damage, particularly on secondary items like flashing, vents and decking. When that happens we file a supplement with photographs and measurements supporting the additional scope. That is a normal part of the process, not a dispute, and it is our job rather than yours.
It depends on how widely the damage is spread and how old the roof is. Localized wind damage on one slope is usually repairable. Hail across multiple slopes, or damage to a roof already near the end of its life, generally justifies replacement. We show you the photos and explain which situation you are in.
Yes. Metal roofs resist puncture far better than asphalt, but hail can dent panels and damage the protective coating, which leads to corrosion at the impact points. Cosmetic dent coverage varies significantly between policies, so it is worth checking yours specifically.
Be cautious. After a major hail event, out-of-state crews move into the area, sign as many contracts as they can, and leave before warranty claims come due. Ask for an Alabama license number, check whether the company has a local address and a review history that predates the storm, and never sign anything that commits you before your claim is approved.
Nothing. Our inspections are free, and that includes the documentation you would need for a claim. If we find the damage does not justify filing, we will tell you that too.
What Our Customers Say
| 4.9 | ★★★★★ Excellent 267 Google reviews · 86 Facebook reviews |
✦ What customers say
Customers most often say Prime Roofing & Restoration makes the insurance side easy: a drone inspection shows the storm or hail damage, then the team files the claim and meets the adjuster, with Bill Spencer, Trey Knox, Eric and John Phillips named again and again. Many reviewers describe a full roof replacement finished in a single day, with project managers Solomon and David on site and a crew that covers shrubs and leaves no nails or debris behind. Facebook reviewers say the same, and many credit Bill by name for handling the claim. Homeowners around Alabaster and the Birmingham area also mention clear communication, storm repairs done on the first visit, and fair pricing.
AI-generated summary of customer reviews, updated October 19, 2026.
Oct 2026 · Google
My roof had hail and wind damage. The drone process of identifying the damage made the process so easy. I was walked…
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…through the whole process of working with insurance, choosing my shingles, and getting the job done. Any questions I had were answered and explained easily for me to understand. My roof was torn off and replaced in one day. From start to finish, Prime Roofing did a great job! I would highly recommend them!
Oct 2026 · Google
My son told us about Eric (Prime Roofing ),
suggesting that we talk to him about our roof.
We called and Eric came out…
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…and flew a drone, taking pictures of the roof. The storm damage was obvious when seen in the pictures. He was very knowledgeable about the roof and gutter damage.
Eric brought the roof samples by , and described the different roof colors and the quality of the product.
Solomon was the supervisor that was overseeing the job, making sure that everything was going well .
The roofers were very professional covering up shrub’s before the installation, and afterwards picking up all debris.
The new roof looks great, and we can’t say enough about Prime Roofing, Eric , and the entire crew !
Sep 2026 · Google
Prime Roofing did a great job for us. They were able to get the roof done in one day. They were very helpful in dealing…
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…with the insurance company. All the staff were very nice. They did a great clean up when finished.
I would definitely recommend Prime Roofing to anyone needing roof replacement. Trey Knox was extremely helpful in…
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…helping me navigate my needs after hail damage, navigating me through insurance documents and schedule my replacement. Bill Spencer kept me up to date with everything that was being done. They had it finished and cleaned up the same day.
Sep 2026 · Google
Top notch company! If your in need of a roof I highly recommend this company!
Sep 2026 · Google
They were easy to work with and had a great price.
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Aug 2026 · Google
The work was done quickly and they did a very good job of communicating with me. Payment was easy as well.
Great job from Prime Roofing. Came in and did a fast efficient job and cleaned up really good after the job. Bill…
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…and Trey were great to work with. Would highly recommend Prime Roofing for your next home job.
Aug 2026 · Google
They were prompt and did a superior job replacing our roof. Handled all the insurance details. I am very pleased.
Aug 2026 · Google
They did a great job reroofing our home in Meadow Brook. Scheduled easily at a fair price. Took a day and a half.
Jul 2026 · Google
Prime Roofing & Restoration did a great job. They kept the area clean. They were fast and efficient. It only took one day.
If you’re considering a roof replacement, I highly recommend Prime Roofing & Restoration. Bill and the entire…
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…installation team’s professionalism, quality of work, and customer service was top notch! These folks truly delivered in every way! After the job was complete, they left my property spotless!
Jul 2026 · Google
It was a great experience dealing with the Prime Roofing and Restoration team. Communication was good. They explained…
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…everything clearly. The crew that came to do the work did a great job and cleaned up everything that hit the ground. A great company to have do roofing or restoration work.
Jun 2026 · Google
Very helpful and thorough
May 2026 · Google
The roof installed by Prime Roofing looks great! Love the color and design of the roof, and the crew was very…
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…organized, fast, and efficient. Excellent job!
Everything about this difficult situation was great. prime handled all the insurance negotiations, fixed the roof with…
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…quickly and effectively. I have recommended Prime to several people since my installation.
May 2026 · Google
Great job all around!
May 2026 · Google
We were needing a roof repair after a storm. The tech came as promised and the repair was done on the initial visit.…
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…Very pleased. Highly recommend Prime!
Apr 2026 · Google
Prime Roofing did a fantastic job replacing our roof after storm damage. The whole process was quick and easy from…
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…start to finish, and their team was professional and efficient. They completed the work on time and left everything clean with no mess behind. We’re very happy with the results and would definitely recommend them.
I can’t thank the team at Prime Roofing enough for helping me solve my roofing issues. They truly went above and…
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…beyond. Then to top it off, my roof was completely replaced in a day and it looks beautiful!
Apr 2026 · Google
We highly recommend Prime Roofing & Restoration as they took time to explain each step in the process and helped us…
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…with our insurance company to removal and replacement of our roof and leaving the site clean!
Apr 2026 · Google
Bill was great at communicating with me. The team that came to do the work was efficient and did a super job. They…
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…cleaned up after all the work.
Mar 2026 · Google
Roof and gutters replaced in less than two weeks from initial call to complete. The work looks great and was…
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…competitively priced for the job provided. Cleanup was excellent, shoutout to Solomon and crew.
Bill Spencer and everyone we dealt with at Prime Roofing & Restoration was professional, prompt, and a delight to work…
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…with. They made the entire process smooth and simple, from initial quote to product selection. Incredible follow up. We love our new roof and highly recommend Prime Roofing!
Feb 2026 · Google
Alfonso serviced my Roof. He did an Outstanding Job!! Roof Service is already expensive and for small jobs overpriced,…
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…but Alfonso made sure to include and pay attention to the Small Details. Small Details are what makes the difference in a Job done extremely well!! Afterwards, I felt like like I had excellent professional service that was well worth the price and he also finished in a timely manner! He then Cleaned up and Hauled away All Debris!! My property definitely received professional service!!
Jan 2026 · Google
John Phillips performed a free inspection finding storm damage to my roof. He met with my insurance adjuster making…
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…the claim process seamless. The installation crew was fantastic. They arrived on time and worked diligently with minimal impact on my daily routine. Their clean-up was great. My new roof is beautiful! I highly recommend Prime for your roofing needs.
Dec 2025 · Google
This company was excellent. They are professionals, they explain in detail the job, they answer all questions and work…
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…very fast. They do excellent work. This is one of the best experiences I have had working with a company.
Kudos to Bill Spencer and the Prime team. Bill and his team made replacing my roof a very smooth and easy process.…
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…Bill was very responsive, helped me navigate the insurance piece, met with the adjuster, worked directly with me and the adjuster, performed quality work at the promised timeline, and communicated throughout to make sure they met commitments/expectations.
Dec 2025 · Google
Prime Roofing provides great customer service. Bill Spencer is very thorough throughout the whole process. 5 star company for sure!
Dec 2025 · Google
Met with Prime Roofing concerning our roof. They did a drone video and it did show that there was hail damage from a…
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…storm during the spring. Then the Prime Representative got the paperwork started and was with us when the Insurance Company came for the confirm the damage. Then everything was approved and the process for the roof started. The roof was put on yesterday, yes one day, and it looks amazing. The crew did an excellent job with the clean up.
Dec 2025 · Google
Prime was great to work with. They came out and did a roof inspection with a drone fly over and took numerous pictures.…
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…They helped me make an insurance claim with my company and were also present when my insurance adjuster came out for his inspection. Once we a scheduled a roof replacement the work was completed in only one day!!!! They even came out with a follow-up inspection.
I cannot say enough good things about this company! All of the guys are very knowledgeable and professional. They did…
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…everything they said they would do and did a first class job! They got in and out in one day, picked up all of the mess from the old roof removal and even went over the yard twice to make sure no roofing nails were left that my dog could accidentally find and step on. I would highly recommend them! You will not be disappointed.
Dec 2025 · Google
Hassle-free, they did just about everything on the insurance side, quick service, work done within a day, not much more you could ask for.
Nov 2025 · Google
Great people and great work. They made everything easy. Couldn’t be more pleased.
Oct 2025 · Google
The folks at Prime Roofing were great to work with. They walked us through the entire process and made filing our claim…
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…so much easier. I have already suggested them to many friends of mine. Hopefully, those friends do the right thing and hire Prime for their roofing needs. If not, good luck to them. They're going to need it.
We were very happy with Prime Roofing. We had wanted a synthetic tile roof and they delivered. Their attention to…
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…detail and cleanup was impressive. Highly recommend.
Prime Roofing & Restoration
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